VENMO BRAND CAMPAIGN
WHAt’s your Venmo?
Giving new life to the cultural catchphrase ‘What’s Your Venmo?’, this campaign was born from a desire to get people to see and use the Venmo app for more than P2P payments. We captured how Gen Z seamlessly weaves Venmo into their social and financial worlds through relatable storytelling and a soundtrack built for playlists.
social
influencers
Supporting films
Choice of music was a critical component for each Venmo story. It was key that every track captured the perfect lyrical narrative and would also continue to put Venmo at the center of culture.
As part of the campaign, we worked with Buck to design & animate custom Venmo emojis.
Awards
Clios — Silver in Use of Music in Advertising