WHEATIES
WHAT DO YOU CHAMPION?
Wheaties sales have been in steep decline over the last two decades. We needed to find a way to make Wheaties relevant again to the next generation.
91% of millennials would switch brands to one associated with a cause. Wheaties has the most unique platform of any cereal. Allow Wheaties to become a platform for the causes millennials care about most by redefining “the breakfast of champions.”
Wheaties will turn their boxes into a platform for athletes and other prominent sports figures to share the causes they champion. Each box will support a different charity related to the cause championed by the cover person.
Collectible cards that instead of focusing on the stats and athletic accomplishments of these athletes, will showcase the causes these athletes champion.
