iROBOT
A PERFECTLY
CHOREOGRA-PHED CLEAN
Watching a Roomba navigate your meticulously arranged furniture with ease is mesmerizing. The way it maps and cleans homes— it’s almost an art form. It’s time we shine a spotlight on the magic of the Roomba’s ‘house-mapping’ capabilities as it performs a Perfectly Choreographed Clean.
social
After this campaign's launch, buying a Roomba will come with the expectation of not just a clean home, but a show. So now, when you buy a Roomba you can choose from a collection of bouji outfits to dress it in.
The Roomba will make its dancing debut on Dancing with the Stars as a celebrity dancer. From the robot to the rumba, this vacuum is ready to wow on the next season.
Awards
Young Ones ADC — Bronze in Advertising — Film
Telly Awardy — Bronze in Social Video